.NEARLY ONE BILLION people are directing their enact India's overall election. It is the most significant autonomous physical exercise in record-- and could likewise be actually one of the most expensive. Investing is actually expected to reach 1.35 trn rupees ($ 16bn), depending on to the Centre for Media Studies (CMS), an Indian charitable. That would be greater than double the quantity invested in the previous political election in 2019 and also also go beyond the cash money sprayed in United States's presidential political election in 2020. Why perform Indian political parties invest such extensive totals?